Social content that goes out on a rhythm
One thing you did becomes the copy for every channel, each with the length and tone that channel wants.
The problem
Posting depends on Monday's inspiration. One month you are everywhere, then a busy week arrives and you vanish for twenty days. The people following you notice, and so does the algorithm.
Worth considering if today
- You post in waves and then disappear for weeks
- You rewrite the same content in three versions by hand
- You cannot remember what you already posted and risk repeating yourself
- You put it off because you do not know what to write, not because you have nothing to say
What is included
One starting point
The job delivered, the dish of the day, yesterday's class. That is enough to set the whole thing going.
Copy per channel
Length and tone adapted to each, instead of the same post pasted three times.
A calendar
What goes out and when, visible before it goes out rather than after.
Your approval
Nothing publishes without you having read it.
An archive
What has already gone out stays searchable, so two posts do not end up saying the same thing.
What changes
Staying present stops depending on the time left over. Time spent goes from half a day to one read-through.
See it working
Open, navigable demos, not screenshots. They are demonstration projects: no client was invented to fill this page.
Phases and timing
- Tone and channels1-2 days
We define how you speak and where it makes sense to publish.
- Build3-4 days
The flow takes shape and produces the first drafts for us to correct together.
- First week5 days
It runs for real, and we tune the tone against what comes out.
In totalOne week to set up, then it walks on its own.
Practical details
What is not included, what it connects to and the frequent questions: the part worth reading before asking for a quote, opened with one tap.
What is not included
- Photo and video production
- Handling comments and direct messages
What it connects to
- Instagram and Facebook
- Google Sheets
- Your own inbox
- The site, as the source of content
Frequent questions
Does it publish on its own?
Only if you let it. By default it prepares and waits for your go-ahead.
Can people tell a machine wrote it?
If the tone is never tuned, yes. That is what the first week is for, and the archive is what stops three posts sounding alike.
Does it suit every channel?
For written ones, yes. Video still means filming something, and that stays your work.
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Want this one, with your name on it?
A twenty-minute call and I'll tell you whether it makes sense for you, what I'd build and what it costs. You know the price before we start.