A brand, and the instructions for using it.
Name, mark, colours and type, and then the manual that holds it together once other people are the ones using it: whoever prints the menu, runs the social accounts, or puts up your sign.
What you take home.
Name and mark
The brand drawn from nothing, in the versions you actually need: large, small, on light and on dark.
Colours and type
The palette and the typefaces chosen together, with it written down where each one goes instead of left to chance.
The manual
A document you page through, not a file nobody opens: where the brand goes, where it does not, and why.
The applications
Cards, menus, signs, shirts, packaging. The things a brand actually ends up on.
The files, ready
Vectors for print and versions for screen, in your name, ready to send to whoever needs them.
The tone of voice
How the brand speaks, with examples. A good mark and bad words cancel each other out.
Seventeen brands, each with its manual.
Not previews: the real manuals, the ones I hand over. Open one and see how it is built inside.
Il promemoria arriva prima della scadenza.portalecondominiale.itBrand & design guidelines
Il sorriso si cura e si progetta.auradental.itBrand & design guidelines
La casa che guarda il sole d'inverno.meridia.coBrand & design guidelines
Bollette a zero, giorno e notte.helios.itBrand & design guidelines
The Nordic bakery solution.nordbageriet.seBrand & design guidelines
Beyond borders by coach.busstravel.euHow the manual gets made.
- Name, mark and first drafts on paper
- Colours and type, and how they behave together
- The manual: where the brand goes and where it does not
- Files handed over, ready for print and screen
- How long
- 1–2 weeks
- What moves the quote
- How many applications you actually need. A sign and a menu is not the same job as a full wardrobe.
How the cost is decided, and the timing along with what you get, how it works, hosting and domain.
What is it called, and what does it look like?
Tell me what you sell and to whom. I reply within 24 hours with a first direction and what it would take to get there.
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