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Social posts from a project

01 · The project

Social posts from a project

AUTOMATION · LLM · MULTI-CHANNEL
02 · What I built

A demonstration automation: a job just delivered becomes the texts for each channel, with length and tone fitted to each one. No rewriting the same post three ways by hand.

03 · The result

Staying present stops depending on Monday inspiration: the posts exist, and the time spent drops from half a day to a read-through.

Pick a channel: same delivered job, rewritten for that audience.

1 / 3
Job delivereda gelateria website
Writes the story of the jobwhat changed for the client
Project recordphotos, numbers, dates
Language modela draft for you to read over
How you writetwenty posts already published
Which channel?
LinkedInInstagramnewsletter
Opens on the problem, closes on the resultabout 800 characters
Cuts it to three linesand picks six hashtags
Goes straight to what is newsubject line included
Ready for LinkedInyou read it over and post
Ready for Instagramwith the photo of the job
Ready for the newsletterstays a draft until you send it
01 · Source

Job delivered: a website for a gelateria

02 · Decision

Fits length and tone to the channel

Long-form channel: opens on the problem, closes on the measurable result.

On every delivery
03 · Action

Text ready to post

Three shops, one phone line ringing for every single order.

Pickup is now booked from the site and lands at the counter already sorted.

Ready, 780 characters

Three formats, three real projects from the portfolio. No invented numbers: what you see is the copy and the structure, which is the part you pay for.

01

Post

From the project: Nordbageriet

They have supplied bakeries across half of Sweden since 1952. From today the catalogue is online, in English and Swedish, and the stockists are on the map. A B2B supplier that finally introduces itself as a brand, not as a price list in PDF.

#baking #b2b #newwebsite #sweden

Why it is built this way
A B2B post does not sell the product, it tells the buyer who they are dealing with. That is why the first line is the year and not the service: 1952 does the work no adjective would.
02

Carousel

From the project: Artigiano Gelateria
1 / 4

Since 1978, three shops

Cosenza, Catanzaro, Lamezia.

Slide 1/4

Four slides telling the story of a job without once saying the words “new website”.

Why it is built this way
A carousel works when every slide stands on its own: someone who stops at the second must still have learned something. That is why the problem comes before the solution, and the result is the last thing read.
03

Reel

Brado · Artigiano Gelateria · Nordbageriet

Italian beef, pasture-raised.

Beechwood charcoal.

Bread leavened in house.

Book the table from the site.

Brado

Five seconds, four lines, no voiceover.

Artisan gelato since 1978.

The pistachio is made each morning.

Three shops, one counter.

Book pickup from the site.

Artigiano Gelateria

Same structure, an entirely different trade.

Supplying bakeries since 1952.

Every morning, across half of Sweden.

Catalogue online, in two languages.

The stockists are on the map.

Nordbageriet

B2B is not condemned to be boring.

Why it is built this way
A reel does not explain, it shows. The on-screen text is not a caption: it is the only thing that reaches a viewer with the sound off, which is nearly all of them. The last line is always the only one that asks for anything.

Sound off, the way nearly everyone watches

I build the video with AI from whatever already exists: a photo, footage you have, or just a prompt. The shots and the effects come out of that. It is the reason a reel a month fits inside a retainer, with no crew and no shoot day.

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