A map of the local market
Who does the same thing within your radius, what they promise, what they charge and where they have left a gap.
The problem
What you know about the market around you is what gets said at the bar. You open a new service or raise a price on a hunch, and you find out how things really stood afterwards, from the month-end numbers.
Worth considering if today
- What you know about the market around you is hearsay
- You set prices on a hunch
- You do not know what your competitors actually promise
- You are about to launch a service without knowing who already offers it
What is included
A list of who is there
Who operates within your radius, from public sources, with what they say they do.
What they offer
Services, promises and the words they use to sell them.
Price ranges
Where they are stated, collected and set side by side.
Reviews in bulk
What they get criticised for most often, which is usually where room is left for you.
A reopenable sheet
All of it in a file that stays yours and that you can read again in six months.
What changes
Decisions about prices and new services start from what is actually around you, not from what gets said.
See it working
Open, navigable demos, not screenshots. They are demonstration projects: no client was invented to fill this page.
Phases and timing
- Scope1 day
We define the radius, the category and who really counts as a competitor.
- Collection3 days
Extraction from public sources and cleaning of the data.
- Reading1 day
The delivered sheet, with the three things that stand out.
In total5 days for the first map.
Practical details
What is not included, what it connects to and the frequent questions: the part worth reading before asking for a quote, opened with one tap.
What is not included
- Confidential or non-public data about competitors
- Commercial strategy, which is decided together and does not fall out of a spreadsheet
What it connects to
- Google Maps and Business Profile
- Google Sheets
- Public registers and sources
- Your own inbox
- Public reviews
Frequent questions
Is collecting this data legal?
It is public data, read the way a person would read it. I do not enter restricted areas and I do not collect personal data.
How long does it stay valid?
Around six months in a normal market. It can be redone periodically to see what moved.
Is it worth it if I have few competitors?
Yes, and it gets sharper: with ten names you look at each one properly instead of averaging.
Related solutions
- WebsitesHas a demo
A multilingual site that gets found outside Italy too
Two or three real languages, each with its own address, written to be read rather than run through a translator.
- VisibilityHas a demo
Visibility audit on Google and on AI answers
What happens when someone searches for what you do, and what ChatGPT and Google's generated answers say when asked about you.
- AI automationBuilt to order
From the Excel sheet to a real application
The sheet holding up half the company becomes an application with access rights, history and the calculations in one place. No duplicate versions, no crashing files.
Want this one, with your name on it?
A twenty-minute call and I'll tell you whether it makes sense for you, what I'd build and what it costs. You know the price before we start.