Product landing page with a configurator
One page, built so the product gets looked at. Colours, variants and details you turn with a finger.
The problem
The product is beautiful in the hand and flat inside an e-commerce listing. Variants become a dropdown, materials become a word. Someone who has never held it does not understand why it costs what it costs, and closes the page.
Worth considering if today
- In person the product convinces and in photos it does not
- Variants are a dropdown nobody opens
- People arriving from ads leave after three seconds
- The price looks high because nothing on screen justifies it
What is included
A page that tells itself
A sequence you read by scrolling, with no menu to study before understanding what you sell.
A configurator
Colours and variants that change in front of you as you pick them.
Details up close
Materials, finishes and dimensions seen closely, where the price justifies itself.
A single call to action
One thing to do, repeated where it is needed instead of five buttons competing for the click.
Controlled weight
Even with 3D inside, the page opens fast on a phone.
What changes
The product is understood before it is explained. People arriving from a campaign stay to look instead of leaving after three seconds.
See it working
Open, navigable demos, not screenshots. They are demonstration projects: no client was invented to fill this page.
- WebsitesOpen demo ↗Aurelia Pro X1Premium espresso machine landing page with 3D configurator and colour variants.
WebsitesOpen demo ↗Vespa HeritageScrollytelling landing for a concept heritage edition of the 1968 Vespa Primavera: a scroll-driven canvas sequence takes the Vespa apart and back together while the background tints to each frame's colour.- Ferrari F8 TributoOpen demo ↗WebsitesOpen demo ↗Ferrari F8 TributoIndependent concept for a Ferrari F8 Tributo landing: cinematic hero, F8 vs 488 GTB comparison, livery and interior configurator, and a three-step order path. Not affiliated with Ferrari S.p.A.
Independent demonstration project. Any trademarks, names, or logos shown belong to their respective owners: this is a portfolio concept, not affiliated with, sponsored by, or endorsed by them.
Phases and timing
- Material and sequence2-3 days
We look at what exists across photos, renders and 3D files, and decide the order of the story.
- Build7-12 days
Page, motion and configurator.
- Performance and testing2-3 days
Trimming the weight and testing on real phones, not only on my screen.
In total10-20 days. The 3D is the part that stretches it.
Practical details
What is not included, what it connects to and the frequent questions: the part worth reading before asking for a quote, opened with one tap.
What is not included
- A full catalogue with cart and stock
- 3D modelling of the product, if no file exists yet
What it connects to
- Your e-commerce, if you have one
- Stripe or PayPal
- Meta and Google Ads
- Your own inbox
- Analytics
Frequent questions
Do I need 3D?
No. Good photos get you almost to the same place. 3D pays off when there are many variants and photographing them all would cost more.
Does it work on older phones?
The page stays usable and the 3D switches off where it cannot cope, leaving the images in its place.
Can I connect it to my online shop?
Yes. The landing page tells the story, the shop takes the money.
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Want this one, with your name on it?
A twenty-minute call and I'll tell you whether it makes sense for you, what I'd build and what it costs. You know the price before we start.