Brands that do not exist.
Packaging, labels, brands on paper. These are exercises on invented brands: no client behind them, no box going to print. They are there to test an idea across a whole range, which is where it usually falls apart.
Pastafari
2026A pasta maker where every shape becomes a hairstyle: shells make curls, tagliatelle makes long hair, mafaldine makes waves. One rule, held across four boxes. A good-looking box happens; four that read as a family while staying different from each other are the work.
The images start with AI, and this is where the craft afterwards shows. The first version read "the pusta that inspires your firiest plating" and claimed Canadian wheat on a box that said Made in Italy. Every word was rewritten, the wheat went back to Italian, and the "#1" seals were removed one by one.
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